The cards above a fully custom designed. The images are from the customers Instagram collection. To accompany the winter images she chose a Christmas poem to go with it. There is one page left blank for handwritten greetings.
These are semi-custom cards. The design was chosen from a catalogue and the inside is fully custom including the employees signatures.
People these days may think it's so much easier and cheaper to just send out a Christmas greeting by email. But an electronic greeting will never replace a card that was delivered by mail.